Unveiled on Tuesday and designed by Neil McAdam for the club's 2017-18 top flight campaign and beyond, the new crest, pictured, incorporates the main features from the old badge including the two seahorses, the old Crosby Council badge and 1894, the year the Mariners were founded.
Although the new design also continues to display the club’s motto 'Vis Unita Fortior', 'United In Strength' when translated, the colours have changed to black and white to reflect Marine’s home kit and be more distinctive, clear and sharper for modern printing processes.
Marine chairman Paul Leary told supporters that officials at the Marine Travel Arena were delighted with the work of freelance graphic designer McAdam after he was commissioned to give the EVO-STIK League Premier club's branding a major makeover to mark their milestone season in 2019-20.
Leary said: “We are really pleased with the new design that has been created by Neil. Whilst retaining the main characteristics of the old crest the new badge is a much sharper and modern image that also meets today’s printing technology and processes.
"Our committee is really pleased with the work that Neil has put in to arrive at the new design and it shall be incorporated on all Marine products and stationery from now on."
He added: "The new crest forms the basis of the design for our 125th anniversary celebrations in two years-time in which we shall modify slightly this crest for the 2019-20 season to incorporate in some way that very special anniversary.”
Images courtesy of Marine AFC
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