The Royals, promoted back into the EVO-STIK NPL's top flight in May as First Division South play-off winners, announced the appointment of Tony Ridge at Coles Lane on Wednesday.
Delighted officials say Ridge had already organised a four week advertising campaign in the Sutton Observer and sold a number of the club's new larger pitchside advertising boards before being unveiled.
A club spokesman said: "Tony has a lot of experience in commercial and marketing matters in the car industry and has been acting for the Royals for the past few months.
"The club wish Tony every success in what is a new role for the Royals and one which is vital to the success of the club particularly since promotion."
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