New sponsor won't need introducing to fans!

EVO-STIK League Witton Albion will be running out in new home and away kits that are being sponsored by their chairman’s company when the new season kicks off.

The logo of Travel Intelligence Network, founded by Albs and EVO-STIK League chairman Mark Harris in 2005 to support providers of travel and event services, will adorn the Premier Division club’s 2014-15 strip after agreeing a one year main sponsorship deal on Wednesday.

While Brian Pritchard’s team will still be playing at Wincham Park in the club’s traditional white and red striped top with blue shorts, they’ve switched from a blue and yellow away strip to an all orange kit.

The kit, which will be on sale from August at the top flight club's ground and available to order online at www.wittonalbion.com, is also being provided by a new supplier, Joma.

TIN specialise in helping hotels, airlines and others in the travel and leisure industries market themselves by providing unique written, verbal and visual content. The industry experts create and run conferences, write and publish client magazines, white papers and blogs as well as co-delivering one of the business travel industry’s annual awards events.

With the field his company works in, Harris isn’t expecting to get any direct business from the deal just yet. Instead, he wants to lead the way and by taking the club’s main sponsorship for the first time, is hoping to encourage other companies and organisations to come on board in the future.

He said: "The company is sponsoring the shirts because if the chairman can’t do it we can’t expect others to follow suit. The business is 10 years old and this is the first time we’ve done any brand-building.

"We don’t expect to generate business but as I’m known in the corporate travel world for my football activities as well as my day job, the last line of my official bio is ’After lunch he is chairman of Witton Albion and the Evo-Stik Northern Premier League’, it seemed right that we did this.

"This is initially a one-year deal but may be extended. However if another local company wants to become shirt sponsor I will stand aside and sponsor the club in another area."