New Year's pay as you go

Warrington Town are looking to kick start 2013 with a special promotion encouraging new fans to get behind the club’s push for the Evo-Stik NPL First Division North play-offs.

For their New Year’s Day clash with Cammell Laird the Wire are running a 'pay what you like gate' with a minimum donation of £2 to help cover basic matchday running costs for the 3pm kick off.

As usual, all youngsters aged under 12 go free, along with students from Warrington Collegiate and Priestley College. With match day admission usually costing £8 for adults and £5 for concessions, Wire Chairman Gary Skentelbery hopes the special offer will catch the imagination of new fans by helping out at a tricky time of year for family finances.

Skentelbery said: "We realise money is tight for lots of families following Christmas and it is a long time off pay day for those who will not be getting paid again until the end of January. We are always looking at ways of boosting our gates so we've decided to allow those attending our New Year’s Day game to pay what they like on the gate – as long as we receive a minimum donation of £2 to help cover the costs of the match day officials.

"Hopefully those who can afford to will donate a little more – but it is entirely down to the discretion of those coming through the turnstile. As well as helping those who are a little short of cash at this time of the year we hope to attract some new fans through the gate.

"Although we are enjoying one of our best seasons in the league and competing for a place in the play offs the gates in recent weeks have been a little disappointing and not been helped by the weather. So we hope those new fans who take up the offer will enjoy what they see and come back for more!"