Stadium deal connects community

As well as Wincham Park being re-named The NetDec Stadium, the IT specialists were also unveiled at lunchtime on Thursday as the First Division North club's communications partner in an arrangement which could give a boost to hundreds of businesses across Northwich regardless of their football allegiances.

NetDec founder and managing director Craig Townley is delighted with the deal which will see the stadium sponsors offering high-speed internet connectivity across the town, boosted by small aerials installed on floodlights at the Albion’s Wincham Park home.

Townley said: “From our point of view this is a win-win. We were very impressed with Witton Albion’s vision for the future and want to be a part of that. The communications partnership also enables us to showcase our product, not just in Northwich, but also to the wider footballing community.”

Under the terms of the partnership, The NetDec Stadium will also host a series of seminars and presentations as part of a business networking initiative designed to help local companies gain new customers.

Celebrating the club’s biggest sponsorship coup in a decade, Witton chairman Mark Harris paid tribute to new commercial consultant Trish Brockbank for securing a deal offering a very different take on conventional sponsorships.

Harris said: “I’m delighted that Trish has been able to bring this deal in so quickly after joining the club. NetDec is one of Trish’s existing contacts so this is a real endorsement of everything we are trying to do at Witton Albion.

“The days when a football club simply took a sponsor’s money in return for displaying their logo have gone. In today’s world, providing a return on investment is essential. Our partnership with NetDec is precisely that.

"We will be providing NetDec with a marketing platform from which to provide local companies with better and faster internet connectivity."

He added: “This is great news for Witton Albion FC. We will be working hard to help NetDec achieve their objectives over the coming years and hope that other companies will follow NetDec’s example.”

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