Record-breaking season on socials!

After clocking up more than 10 million views on Twitter on the final Saturday of 2017 in December, the EVO-STIK League's official Twitter account passed the 15 million milestone on Thursday night while Cleethorpes Town and South Shields were re-running last season's Builbase FA Vase final in the third round of the Integro League Cup, Shields winning the rematch in Lincolnshire 2-0 after their 4-0 triumph at Wembley last May.

According to the NPL's social media manager James Heyes, with @evostikleague still averaging more than 120,000 views on matchdays since the start of the historic 50th anniversary campaign and continuing to trend on Twitter’s national and regional heat maps, the account is likely to soar past 20 million hits and 20,000 followers by the time the promotion-play-offs kick off in May as excitement builds over the final weeks.

The NPL's Facebook page also went past 500,000 impressions in the last week and Heyes said: "Surpassing 10 million in December was fantastic and I think we will easily hit 20 million and 20,000 followers on Twitter with the amount of games still to be played after all the bad weather and the demanding number of fixtures clubs face over the final weeks."

A series of online initiatives to celebrate the competition’s milestone birthday, led by title sponsors EVO-STIK's Digital Challenge to hand out £5,000 in prize money to the most media savvy clubs and the NPL50 public poll to choose the top 100 playing legends for inclusion in a new book charting the competition's proud history, have been already been credited with ensuring the surge in online interest this season.

Image courtesy of @evostikleague/Twitter

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