After being heavily subsidised once again by sponsors Ace Embroidery and Stewardson Developments Limited, proud officials at the Yeltz believe they will be among the cheapest replica shirts in football for a limited sale period at just £22 for adult and £17 for youth sizes.
The launch sale is being held from mid-July to coincide with the opening of the EVO-STIK NPL Premier Division club's new online shop. The shirts will be available to buy for a limited time online and in person at the subsidised price, returning to normal retail prices when it ends. They will then be available for collection prior to the Yeltz's first home game of the 2016-17 season.
Halesowen's new online shop is also set to offer a full range of current merchandise and a brand new classic range with the historical Halesowen Town badge. The Yeltz, who consulted their fans over the design of their strip, believe they will be among their early best-sellers.
Main shirt sponsor DotNetIT will be emblazoned across the front of the shirts with Stewardson Developments Limited on the backs with Ace Embroidery featuring on the shorts.
A Yeltz spokesman said: "After feedback from officials and players the yellow away shirt will be returning for the 2016-17 season and it will be an exact reverse of the home shirt.
"The yellow shirt was very popular with our supporters when we won the league back in 2014-15 and for the first season in the Northern Premier League and we are delighted it is returning. Last season's purple shirt will become our third kit."
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